Crafting A Trailer by Sinead MacDughlas
I have a love/hate relationship with book trailers. I love to watch them. I love their marketing value. I love to hate the cheesy ones — and I hate that I don’t have the budget to make an awesome one.
Independent authors have two options when it comes to trailers: hire someone to put one together, or do it themselves.
Making a book trailer can be a creative experience that motivates an author to keep going. After months of writing, re-writing, and editing the same story, the urge to just trash the whole thing, and start something new, can be overwhelming. Constructing a book trailer can also be a creative experience that drives an author completely into the realm of insanity.
I’m no expert on the book trailer, but I have made a few now, and I’ve learned a lot along the way. Some of it I learned by research, some by trial and error. Hopefully, sharing that knowledge will help other writers produce beautiful trailers for their books.
The process for creating a book trailer can also be applied to home movies, wedding videos, music videos, (for Independent musicians), and keepsake videos.
The very first step is finding a video editing program to use. I made my first trailers with the Windows Live Movie Maker program that came with Windows 7. It’s a fairly user-friendly program, and since I’m no computer genius, it was just what I needed to get started.
The trailer for my anthology, made with Windows Live Moviemaker and watermarked clips.