I started blogging recently and posting my book reviews online. I have come in contact with lots of authors through a number of online websites and social networks. Through these interactions, I have seen authors trying everything they can to promote their books. While some of these things have appealed to me as a blogger as well as a reader, others have fallen short of really grabbing my attention, and there are still others which have left me seething in anger. This is a list of things that work for ME.
I’m not saying you should do any of these things as I am but one person with whom you’ll be interacting online. I also don’t profess to know what I am talking about, so continue at your own risk!
They are a great way to get a concentrated marketing boost as all the bloggers in the tour spread the word about the book and help authors reach their readers. Tours can be arranged personally by the author or be outsourced. Each has its benefits and drawbacks. By personally arranging it, authors get to interact and build relations with bloggers and it does not cost anything. By doing it professionally, authors save time and effort, but end up paying for it and lose the chance to interact with the blogger community.
Personally, I prefer to get to know the author, and be able to talk to them regularly. I have five blog tours scheduled over the next two months and would work harder on those where I ‘know’ the author.